The Death of the Click: How AI Is Rewriting 25 Years of Search

In the first four months of 2026, 68% of Google searches ended without a single click. The front door to the internet has quietly changed shape. This is what is happening, why, and what every business must do now. Published 29 June 2026. Slug: the-death-of-the-click.

Written by Jamie Dixon, Founder of VAYRO for VAYRO, the UK AI Management company helping leaders succeed in the Age of AI. Filed under Vision in the Vision pillar. Read more in The VAYRO Journal.